Juan Israel Ortiz

Financial Services Copywriter and Consultant

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April 20, 2017 by Juan Israel Ortiz Leave a Comment

Guidance

UX copy should guide users through the interface, providing clear instructions, prompts, and calls-to-action to help them accomplish their goals. It should anticipate user actions and provide helpful feedback to assist them along the way. 

Filed Under: Blog

April 19, 2017 by Juan Israel Ortiz Leave a Comment

Empathy

Effective UX copywriting demonstrates empathy for users by understanding their pain points, frustrations, and motivations. It addresses their needs and concerns in a supportive and understanding manner, building trust and rapport with the audience. 

Filed Under: Blog

April 19, 2017 by Juan Israel Ortiz Leave a Comment

Copywriting and Ineffective Communication

Copy that fails to clearly communicate key messages may result in misunderstandings or confusion among your audience, hindering the effectiveness of your communication efforts. 

Filed Under: Quotes Tagged With: copywriting

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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