Juan Israel Ortiz

UX copy should be accessible to users of all abilities, including those with disabilities or impairments. This means using clear and simple language, providing alternatives for non-text content, and ensuring that text is easy to read and understand. 

Consistency in tone, language, and messaging across the entire interface is essential for creating a cohesive user experience. Users should feel familiar and comfortable as they navigate through different sections or pages of the product or service. 

UX copy should be tailored to the needs, goals, and preferences of the target audience. It should anticipate user questions, concerns, and motivations, providing relevant information and guidance to support their journey through the interface.