Juan Israel Ortiz

“What Women Want” is a romantic comedy film released at the turn of the millennium. The movie is notable for its witty and humorous premise, which explores gender dynamics that are still relevant today.

Mel Gibson plays the lead role of Nick Marshall, a chauvinistic advertising executive who gains the ability to hear women’s thoughts. This unique narrative device allows the film to delve deep into gender stereotypes and the path to empowerment.

The film’s exploration of the challenges and complexities of gender relations, combined with its clever use of humor, makes it an enjoyable and thought-provoking watch. Overall, “What Women Want” is a timeless movie that remains relevant and entertaining to this day.

The Portrayal of Gender Stereotypes

At its core, “What Women Want” dives into the gender stereotypes prevalent in the workplace and personal relationships. Nick’s initial demeanor and approach to his career and life are emblematic of the traditional, male-dominated industry landscape.

His interactions with female colleagues, especially with Darcy Maguire, played by Helen Hunt, highlight the biases and obstacles women face in professional settings.

The film does not shy away from showcasing disparities and challenges, presenting a mirror to the societal norms of its time. And, arguably, of today.

Challenging Preconceived Notions

The turning point in Nick’s character arc, the ability to hear women’s thoughts, is a metaphorical awakening to the complex inner lives of women around him. This newfound insight forces him to confront his biases and begin a process of personal transformation.

Through this lens, the movie cleverly critiques the superficial understanding of women’s needs, aspirations, and struggles in society. The empowerment of female characters in the film, though tethered to Nick’s evolution, offers a narrative of women finding their voice and agency, challenging the viewer to consider the depth of their perceptions and biases.

Societal Expectations and Self-Perception

“What Women Want” also touches on the broader societal expectations of women, examining how these influence their opportunities and self-perception. From the pressure to balance professional success with personal life to constant scrutiny over appearances and behavior, the film captures women’s multifaceted challenges.

Through its comedic yet poignant lens, it invites a reflection on how societal norms shape the experiences of women and men differently.

Contemporary Views on Gender Equality

Comparing the film’s message with today’s views on gender equality and women’s empowerment in the workplace and society reveals both progress and persistent challenges. While there has been significant movement toward recognizing and addressing gender disparities, “What Women Want” reminds us of the ongoing need to challenge stereotypical perceptions and advocate for a more inclusive and equitable environment.

Though framed within its era, the film’s narrative underscores the timeless importance of empathy, understanding, and respect in overcoming gender biases.

The Significance of Challenging Gender Stereotypes

Reflecting on “What Women Want” reminds us of the power of media to influence perceptions and inspire change. The film’s exploration of gender stereotypes and subsequent empowerment of its characters highlight the importance of challenging entrenched societal norms.

As conversations around gender equality and representation continue to evolve, the movie’s message underscores the potential for personal and professional relationships to grow from mutual respect and understanding.

When we revisit “What Women Want,” we are reminded of the strides made toward gender equity and the work that remains. It is a call to action, an invitation to question and dismantle the stereotypes that limit us all continually.

With its blend of humor and insight, the film offers a valuable perspective on the importance of empathy and the potential for positive change when we truly listen to and value one another’s experiences and contributions.

As a direct marketer, you understand the importance of effectively communicating with your target audience to drive sales and build brand loyalty. However, mastering public relations and understanding how to work with the media can take your marketing efforts to the next level.

I recently completed the Introduction to Public Relations and the Media Specialization at the University of Colorado (Boulder) and wanted to share some insights with my fellow direct marketers.

The specialization covers various topics essential for any PR practitioner or marketer. From learning about the history of public relations to understanding how to navigate the ever-changing media landscape, this course provides a comprehensive overview of the field.

One key aspect that stood out to me was the emphasis on storytelling and branding. Effective storytelling is crucial for capturing your audience’s attention and connecting with them. You can create compelling narratives that resonate with your target market by honing your storytelling skills.

In addition to branding, the course also delves into corporate social responsibility (CSR) and its impact on public perception. Consumers today are more conscious about supporting socially responsible brands, making CSR an important aspect of any marketing strategy.

Incorporating CSR into your messaging can help build trust with your audience and differentiate your brand from competitors. Furthermore, understanding media relations is vital for communicating your message to key stakeholders.

Building relationships with journalists and influencers can help amplify your message and reach a wider audience.

Issues management and crisis communication are also covered in the specialization, providing valuable insights into handling challenging situations. In today’s digital age, a crisis can quickly escalate on social media platforms, making it essential to have a solid communication plan.

By learning to manage crises and communicate transparently with stakeholders effectively, you can protect your brand’s reputation during challenging times.

Mastering public relations and working effectively with the media is essential for direct marketers looking to enhance their marketing efforts. By completing the Introduction to Public Relations and the Media Specialization at the University of Colorado (Boulder), I gained valuable skills that have helped me better communicate with my target audience and navigate today’s complex media landscape.

I encourage my fellow direct marketers to consider exploring this specialization or other PR courses to elevate their marketing strategies and drive brand success.

INXS’s release of “New Sensation” in 1987 was not just another hit song. It was a cultural phenomenon that embodied the vibrancy, innovation, and unbridled optimism of the late 1980s.

The song’s infectious beat and catchy lyrics struck a chord with audiences worldwide, and it quickly climbed the charts to become one of the decade’s biggest hits. But its impact went far beyond the music industry.

“New Sensation” became an emblem of the era, a symbol of the youthful exuberance and excitement that characterized the times.

Today, more than thirty years later, “New Sensation” still resonates with audiences, not just as a nostalgic reminder of the past but as a source of inspiration for marketers and promoters. The song’s message of creativity and innovation is as relevant today as it was in the late 1980s, and it continues to serve as a rallying cry for those seeking to break new ground in their field.

Whether you’re launching a new product, developing a marketing campaign, or trying to build brand awareness, “New Sensation” is a reminder that success comes to those who push the boundaries and embrace new ideas.

The Energy of Innovation

“New Sensation” captures the essence of excitement and newness, making it a timeless anthem of innovation. The song’s infectious beat and electrifying guitar riffs immediately draw you in, symbolizing the rush of inspiration that drives marketers to break boundaries and explore uncharted territories.

Its lyrics speak to the exhilaration of experiencing something new and the desire to share that feeling with the world. This sentiment lies at the heart of every innovative marketing campaign.

The Art of Marketing and Promotion

The themes of “New Sensation” reflect the marketing and promotional strategies of the time, highlighting the importance of capturing and sustaining public attention. In the ’80s, this meant leveraging television, radio, and print media in bold and unprecedented ways.

Today, while the platforms have shifted to digital and social media, the core objective remains: creating a buzz that elevates a brand or product from the ordinary to the extraordinary. “New Sensation,” in its relentless energy and appeal, embodies the spirit of these campaigns (then and now) reminding us that the power to evoke emotion and connection is at the core of successful marketing.

Personal Reflection

My connection to “New Sensation” underscores the song’s enduring impact.

I remember hearing it for the first time in a friend’s car, the windows down, as we drove aimlessly just to feel the wind in our hair. It was a new sensation in its own right.

It was a moment of carefree joy but also one of realization.

The song made me appreciate the beauty of innovation, not just in music but in all creative endeavors. This realization has stayed with me, influencing my approach to marketing and promotion, always seeking to capture that spark of novelty and excitement.

A Timeless Anthem of Innovation

“New Sensation” by INXS remains a powerful ode to the thrill of innovation and the art of capturing the public’s imagination. Its message is as relevant today as it was in the ’80s, reminding us that at the heart of every successful marketing strategy is the ability to create something that feels new, fresh, and exciting.

Whether you’re launching a product, branding a company, or promoting an idea, the essence of “New Sensation” is a timeless reminder of the power of innovation to move, inspire, and drive us forward.