Founder of the advertising agency Leo Burnett Worldwide, Leo Burnett was a prominent figure in the advertising industry. His agency created iconic campaigns for brands like Marlboro, Kellogg’s, and Disney.
Eugene Schwartz
Eugene Schwartz was a legendary copywriter and author known for his work in direct response advertising. His book “Breakthrough Advertising” is considered one of the most sought-after resources in the field.
Claude Hopkins
Claude Hopkins was an early pioneer of advertising. He was an American advertising executive known for his work on brands like Schlitz beer and Pepsodent toothpaste. His book “Scientific Advertising” is considered a foundational text in copywriting.
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