Juan Israel Ortiz

Develop the habit of adapting your writing style to different mediums. Tailor your language and tone to suit the platform and audience. Whether it’s web copy, email newsletters, social media, or print materials.

Successful copywriters prioritize the benefits of a product or service in their writing rather than just listing features. Highlighting the value and solutions provided to the customer is key. 

Cultivate the habit of giving special attention to headlines. A compelling headline grabs attention and entices readers to delve into the rest of the content. Test and iterate to find what works best.