Juan Israel Ortiz

Financial Services Copywriter and Consultant

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June 4, 2013 by Juan Israel Ortiz Leave a Comment

The Copywriting Principle of Testing and Iterating

A/B testing can help determine which versions of your copy perform better. Regularly analyze results and make adjustments based on what resonates with your audience. 

Filed Under: Quotes Tagged With: copywriting

June 3, 2013 by Juan Israel Ortiz Leave a Comment

Create Scannable Content

Online readers often scan content. Use subheadings, bullet points, and short paragraphs to make your copy easy to read and digest. 

Filed Under: Quotes Tagged With: copywriting

May 31, 2013 by Juan Israel Ortiz Leave a Comment

The Copywriting Principle of Telling a Story

Storytelling is a powerful tool in copywriting. Craft narratives that captivate the audience and create a memorable experience. 

Filed Under: Quotes Tagged With: copywriting

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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