Juan Israel Ortiz

If your copy doesn’t include a clear and persuasive call to action, or if the CTA is weak, it can result in a lack of direction for the reader and missed opportunities for conversions. 

Effective copy should evoke emotions and connect with the audience. If your copy lacks emotional appeal and fails to create a connection, it may not resonate on a deeper level. 

Your copy’s lack of consistent brand voice across various channels and platforms can weaken your brand identity. Consistency is key to building a recognizable and trustworthy brand.