Juan Israel Ortiz

You may miss out on potential conversions if your copy doesn’t include a clear and persuasive call to action. The CTA should guide the reader on the next steps you want them to take. 

A lackluster or unclear headline can fail to grab the reader’s attention. Your headline should be compelling and relevant and entice the reader to continue reading. 

If you fail to understand your target audience’s needs, preferences, and pain points, your copy may not resonate with them. Effective copy should always be customer-centric.