Juan Israel Ortiz

Copywriters emphasize the benefits of a product or service rather than just listing its features. Customers are more interested in what a product can do for them rather than its technical specifications. 

Good copy really hits home with people’s feelings. Connecting on an emotional level makes the message stick. Whether it’s about happiness, fear, excitement, or understanding each other.

A captivating headline is crucial for grabbing the reader’s attention. It should be intriguing and relevant and encourage the reader to continue reading.