Cultivate the habit of using storytelling techniques in your copy. Stories captivate and engage readers, making your message more memorable and relatable. 

Practice writing concisely. Clear and concise copy is easier to read and understand. Remove unnecessary words and keep sentences and paragraphs focused on the main message. 

Cultivate the habit of thorough research. Understand the product or service you’re writing about, as well as the market, competitors, and industry trends. Informed copywriting is more compelling and credible.