Scams that guarantee specific results, such as a guaranteed number of sales or income, should be approached with skepticism. Ethical copywriting acknowledges that results depend on various factors, including market conditions and audience response. 

Be cautious of copywriting services or courses that advertise a low initial cost but later reveal hidden fees. Or they’re aggressively pushing upsells when they’re about to close. Legitimate services are transparent about costs from the beginning. 

Effective copywriting can contribute to marketing success, but it’s not a guarantee of immediate results. Building trust and credibility takes time, and the impact of copy may vary depending on various factors.