If your copy is confusing, convoluted, or difficult to understand, it clearly shows poor copywriting. Clear and straightforward communication is essential for effective copy. 

Building strong relationships with your audience requires effective communication. Bad copywriting can hinder the development of meaningful connections, making it harder to nurture and retain customers. 

Poorly written or unappealing copy can contribute to high bounce rates on websites. Visitors may quickly leave if they don’t find the information they’re looking for or the content doesn’t engage them.