Dissatisfied customers or prospects who feel misled or unimpressed by your copy may express their disappointment through negative reviews and feedback. This can harm your online reputation and deter potential customers.
Focusing on the Company, Not the Customer
Copy that talks too much about the company and its achievements rather than addressing customer needs may fail to resonate. The emphasis should be on how your product or service benefits the customer.
Neglecting Mobile Optimization in Your Copy
With the increasing use of mobile devices, ensuring that your copy is optimized for mobile users is crucial. Long paragraphs and complex formatting can make your content difficult to read on smaller screens.
Recent Comments