When presenting key points, direct response copy often uses bullet points to highlight benefits concisely. This makes it easy for readers to quickly grasp the value proposition. 

Direct response copywriting employs persuasive language to convince the reader to take action. This may involve storytelling, emotional appeals, and the use of psychological triggers.

The headline is often the first thing a reader sees, and it needs to grab attention immediately. Effective headlines are clear, specific, and generate curiosity.