You should fully understand the role of a direct response copywriter in the development of your marketing campaigns. Because copywriters do more than writing. As a professionally trained direct response copywriter myself, I have found two articles that answer the question “what does a direct response copywriter do?”

The first article, titled “What Is Direct Response Copywriting? 6 Real-Life Content Lessons From This Form Of Copy”, written by Julia McCoy for expresswriters.com, focuses on what a direct response copywriter does to persuade people into making an immediate purchase.

Julia presents in her article six lessons she had learned from dealing with direct response copywriting. Including the importance of understanding your audience, why you should keep things simple, and how you can create a sense of urgency for your offers. The article also has examples of the application of real-life long-copy by large corporations – like Apple and Adobe.

The second article was written by Neil Patel for The Crazy Egg, and it’s titled “5 Things to Learn From Direct Response Copywriters”.

In this article, Neil goes over how direct response copywriters have been effective in producing sales – going all the way back to Claude Hopkins and toothpaste.  Among what Neil covers in this article, there’s the importance of testing, why you should use long copy, and how to make your advertising appealing right from the get-go.

Neil also presents real-life examples of direct response copywriting for products like Dove and Palmolive.

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You understand the power behind copywriting that pulls the heartstrings of the reader. But how do you present sales copy like that? As a direct response copywriter, I have found two articles that offer information on how to create emotional direct response copywriting.

The first article comes from SuccessWise, titled “What is Emotional Direct Response Copywriting?” this article, written by Allan Dib, goes into detail on how to write emotion-driven copy.

It tells you the role of the headlines, the body copy, and the CTA and how they can generate emotions. And it gives you some ideas on how to use the primary motivators of human behavior to present your offer.

The second article, titled Direct Response Copywriting: Get Past The Bouncers In Your Customers’ Brains, focuses on the science of persuasion. The report, written by Brian Massey for Conversion Sciences, talks about how to break the selling barrier with compelling copy. And it gives an insight into topics like profanity in text, branding, and SEO.

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You may have already learned of David Ogilvy’s “At 60 Miles an Hour” ad for Rolls-Royce. It’s an automotive advertising classic. Have you taken a moment to find and study this masterpiece? As a professionally trained direct response copywriter, I have found two resources where you can see this prime direct response copywriting example.

The first source is the AWAI Hall of Fame: Great Selling Ideas from 50 Super-Successful Direct Mail Letters and Direct Response Ads (non-affiliate link).

Edited by John Forde and published by American Writers and Artists Inc., this compilation gives you the best direct mail letters and advertisements that generated a lot of money. You’ll find work from Gene Schwartz, Martin Conroy, and a host of other successful direct response copywriters. If you’re looking to expand your knowledge on direct response copywriting, or inspiration for a future project, I suggest you get your hands on the AWAI Hall of Fame.

The second source is Swipe-Worthy, an online collection of copywriting examples. You will find copies of the most profitable marketing campaigns ever created as well as insights on marketing, conversion, and consumer psychology. It’s a reliable source of marketing information.

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As a direct marketer, you should understand what makes direct response copywriting great. And to do so, you must study the best copywriting available. But where do you start? As a direct response copywriter trained by the AWAI, I have found two sources that offer three great direct response copywriting examples for direct marketers to study.

The first source is Swipe-Worthy, an online collection of copywriting examples. You will find copies of the most profitable marketing campaigns ever created. As well as insights on marketing, conversion, and consumer psychology. It’s a reliable source of marketing information.

The second source is the AWAI Hall of Fame: Great Selling Ideas from 50 Super-Successful Direct Mail Letters and Direct Response Ads (non-affiliate link). Edited by John Forde and published by American Writers and Artists Inc., this compilation gives you the best direct mail letters and advertisements that generated a lot of money. You’ll find work from Gene Schwartz, Martin Conroy, and a host of other successful direct response copywriters.

If you’re looking to expand your knowledge on direct response copywriting, or inspiration for a future project, I suggest you get your hands on the AWAI Hall of Fame.

Continue Reading