Juan Israel Ortiz

Financial Services Copywriter and Consultant

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September 17, 2013 by Juan Israel Ortiz Leave a Comment

Testing and Optimization of Direct Response Copy

Direct response copywriters often engage in A/B testing to determine which variations of their copy perform best. This iterative process helps optimize for better conversion rates over time.

Filed Under: Quotes Tagged With: copywriting, direct response

September 16, 2013 by Juan Israel Ortiz Leave a Comment

Urgency and Scarcity in Direct Response Copywriting

Creating a sense of urgency or scarcity can drive immediate action. Limited-time offers, exclusive deals, and other time-sensitive elements are commonly used in direct response copy.

Filed Under: Quotes Tagged With: copywriting, direct response

September 13, 2013 by Juan Israel Ortiz Leave a Comment

Understanding the Target Audience and Direct and Response Copywriting

Successful direct response copy is written with a deep understanding of the target audience. It addresses their needs, desires, and pain points to create a connection. 

Filed Under: Quotes Tagged With: copywriting, direct response

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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