Archives for April 2013

Effective copy should evoke emotions and connect with the audience. If your copy lacks emotional appeal and fails to create a connection, it may not resonate on a deeper level. 

Your copy’s lack of consistent brand voice across various channels and platforms can weaken your brand identity. Consistency is key to building a recognizable and trustworthy brand. 

For online forms or shopping carts, a high rate of abandonment without completing the desired actions may indicate that your copy is not compelling enough to encourage users to proceed.