Archives for October 2013

Dissatisfied customers may express their disappointment through online reviews and social media, further damaging the brand’s reputation. Negative feedback can influence the perceptions of potential customers and impact future sales.

If the copy is unclear or fails to communicate the benefits of the product or service, potential customers may not fully understand what is being offered. This lack of clarity can result in confusion and hinder the decision-making process. 

Misleading or deceptive copy can lead to legal consequences. Businesses must ensure that their direct response copy adheres to truth-in-advertising laws and regulations to avoid legal challenges, fines, or damage to their reputation.