Archives for January 2014

John Carlton is a highly respected copywriter and marketing consultant known for his “kick-ass” copywriting style. He has written sales letters and ads for some of the biggest names in the industry and is known for his straightforward and persuasive writing style. 

Claude Hopkins was one of the pioneers of modern advertising and direct response copywriting. His book “Scientific Advertising” laid the foundation for many of the principles and techniques used in copywriting today. 

Eugene Schwartz was a legendary copywriter known for his groundbreaking work in advertising and direct response marketing. His book “Breakthrough Advertising” is considered a classic resource for copywriters and marketers.