Juan Israel Ortiz

Financial Services Copywriter and Consultant

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Archives for February 2014

February 22, 2014 by Juan Israel Ortiz Leave a Comment

Ad Copy with an Emotional Appeal

Effective copy often appeals to the emotions of the audience, whether it’s through humor, fear, joy, or empathy. Emotional resonance can make the message more memorable. 

Filed Under: Blog

February 21, 2014 by Juan Israel Ortiz Leave a Comment

The Importance of Headlines in Ad Copy

The headline is crucial in grabbing the reader’s attention and encouraging them to continue reading. It should be attention-grabbing, relevant, and concise. 

Filed Under: Blog

February 20, 2014 by Juan Israel Ortiz Leave a Comment

Ad Copy and Strong CTAs

A compelling call-to-action prompts the reader to take the desired action, whether it’s making a purchase, signing up for a newsletter, or visiting a website. 

Filed Under: Blog

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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