Archives for June 2014

Co-founder of the advertising agency Abbott Mead Vickers (AMV), David Abbott was known for his masterful storytelling and copywriting skills. He created memorable campaigns for brands like Volvo, Sainsbury’s, and The Economist, earning him a reputation as one of the greatest copywriters of his time.

The first female CEO of a major advertising agency (Wells Rich Greene), Mary Wells Lawrence was a trailblazer in the industry. She created groundbreaking campaigns for brands like Alka-Seltzer, Braniff Airlines, and TWA, challenging gender norms and redefining advertising strategies. 

As the chairman of Ted Bates & Co., Rosser Reeves introduced the concept of the Unique Selling Proposition (USP) in advertising. His book “Reality in Advertising” outlines his principles of effective advertising, including the importance of a clear and unique selling proposition.