Archives for January 2015

Overstuffing your copy with keywords or using them inappropriately can make your content appear spammy and negatively impact your search engine rankings. 

If your copy fails to address the needs, interests, or pain points of your target audience, it may come across as irrelevant and fail to resonate with readers. 

Failing to include a clear and compelling call-to-action can leave readers unsure of what action to take next, resulting in missed opportunities for engagement or conversion.