Archives for January 2015

Inconsistencies in tone, style, and messaging across different pieces of content can dilute your brand identity and confuse your audience. 

If your copy is confusing or difficult to understand, it may fail to effectively communicate your message to your audience, leading to decreased engagement and conversions. 

Obvious errors in grammar, spelling, and punctuation can make your copy appear unprofessional and undermine the credibility of your brand.