Incorporating eye-catching visuals such as images, videos, and infographics can significantly enhance the impact of social media copy. Visual content often receives higher engagement rates than text-only posts.
Archives for July 2016
Know Your Audience When Writing Social Media Copy
Understanding your target audience’s demographics, interests, and behavior is essential for crafting relevant and compelling copy that resonates with them.
Brevity is Key
Due to character limits and short attention spans, concise and to-the-point messaging is crucial. Copy should be clear, engaging, and easy to digest quickly.
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