strong-vs-shallow

Strong vs Shallow

In this blog, direct response copywriter Juan Israel Ortiz goes over his “strong vs shallow” philosophy of business, and how it affects your marketing.

haters-gonna-hate

Haters Gonna Hate

In this blog post, direct response copywriter Juan Israel Ortiz pays tribute to one of his favorite phrases: “haters gonna hate”.

types-of-competition

Types of Competition

In this blog post, direct response copywriter Juan Israel Ortiz goes over the types of competition businesses face when promoting their products and services.

global-trends

Global Trends

In this blog post, direct response copywriter Juan Israel Ortiz mentions three global trends you should keep an eye on to keep your business ahead of your competitors.

know your market trends

Market Trends

In this blog post, direct response copywriter Juan Israel Ortiz lets entrepreneurs know why they should keep up with market trends.

sharing triggers

Sharing Triggers

In this blog post, direct response copywriter Juan Israel Ortiz gives you seven sharing triggers that will make your offers more appealing to your prospects.

know your audiences motives

Know Your Audience’s Motives

In this blog post, direct response copywriter Juan Israel Ortiz talks about why you should get to know your audience’s motives.

promote yourself

Promote Yourself

In this blog post, direct response copywriter Juan Israel Ortiz gives you ten ideas you can use to promote yourself online and in person.

be kind

Be Kind

In this blog post, direct response copywriter Juan Israel Ortiz encourages marketers to be kind when offering service and give it their best when serving.

launching your personal brand

Launching Your Personal Brand

In this blog post, direct response copywriter Juan Israel Ortiz goes over launching your personal brand and promote yourself to future employers.