Low conversion rates, whether it’s signing up for a service, completing a purchase, or taking any other desired action, may indicate that the UX copy is not effectively communicating the value proposition or guiding users through the conversion process.
Watch Out for High Bounce Rates
A high bounce rate, particularly on key pages such as landing pages or signup forms, can be a sign that users are not finding the information they need or are being deterred by poorly written copy.
Confusion or Misunderstanding
If users frequently express confusion or misunderstanding about the instructions, labels, or messages within the interface, it may indicate that the UX copy is unclear or poorly written.
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