Juan Israel Ortiz

Financial Services Copywriter and Consultant

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March 15, 2017 by Juan Israel Ortiz Leave a Comment

Be on the Lookout for Low Conversion Rates

Low conversion rates, whether it’s signing up for a service, completing a purchase, or taking any other desired action, may indicate that the UX copy is not effectively communicating the value proposition or guiding users through the conversion process. 

Filed Under: Blog

March 14, 2017 by Juan Israel Ortiz Leave a Comment

Watch Out for High Bounce Rates

A high bounce rate, particularly on key pages such as landing pages or signup forms, can be a sign that users are not finding the information they need or are being deterred by poorly written copy.

Filed Under: Blog

March 13, 2017 by Juan Israel Ortiz Leave a Comment

Confusion or Misunderstanding

If users frequently express confusion or misunderstanding about the instructions, labels, or messages within the interface, it may indicate that the UX copy is unclear or poorly written. 

Filed Under: Blog

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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