Juan Israel Ortiz

Financial Services Copywriter and Consultant

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March 12, 2017 by Juan Israel Ortiz Leave a Comment

Losing Your Competitive Advantage

In today’s competitive landscape, user experience can be a key differentiator for businesses. Bad UX copywriting diminishes the competitive advantage by failing to deliver a superior experience that sets the product or service apart from competitors. 

Filed Under: Blog

March 11, 2017 by Juan Israel Ortiz Leave a Comment

Decreased User Satisfaction and Loyalty

Ultimately, bad UX copywriting contributes to decreased user satisfaction and loyalty. Users who have a negative experience are less likely to return to the product or service in the future and may actively discourage others from using it as well. 

Filed Under: Blog

March 10, 2017 by Juan Israel Ortiz Leave a Comment

Earning a Negative Word-of-Mouth

Users who have a poor experience due to bad UX copywriting are more likely to share their negative experiences with others through word-of-mouth or online reviews. Negative word-of-mouth can deter potential customers and harm the business’s reputation in the long run. 

Filed Under: Blog

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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