Juan Israel Ortiz

Financial Services Copywriter and Consultant

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June 12, 2013 by Juan Israel Ortiz Leave a Comment

Write a Captivating Introduction

The introduction should build on the headline and draw the reader in. Clearly state the main benefit or value proposition to pique interest and encourage further reading. 

Filed Under: Quotes Tagged With: copywriting

June 11, 2013 by Juan Israel Ortiz Leave a Comment

Craft a Compelling Headline

Create a headline that grabs attention and entices the reader to continue. A compelling headline should be clear, concise, and evoke curiosity or emotion. 

Filed Under: Quotes Tagged With: copywriting

June 10, 2013 by Juan Israel Ortiz Leave a Comment

Research and Gather Information Before You Write Copy

Conduct thorough research about the product or service you’re promoting. Understand its features, benefits, and unique selling propositions. Also, research your competitors to identify what sets your offering apart. 

Filed Under: Quotes Tagged With: copywriting

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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