Juan Israel Ortiz

Financial Services Copywriter and Consultant

  • Home
  • About
  • Archive
  • Resources
  • Contact

✉️ Ready to Level Up Your Marketing Game ?

Subscribe to my blog and get friendly, bite-sized insights, behind‑the‑scenes wisdom, and inspiration straight to your inbox every week.

No fluff. Just the ideas you need to win!

May 27, 2013 by Juan Israel Ortiz Leave a Comment

Focus on Benefits, Not Just Features

Emphasize how your product or service benefits the customer. Show how it addresses their problems, fulfills their desires, or improves their lives. 

Filed Under: Quotes Tagged With: copywriting

May 24, 2013 by Juan Israel Ortiz Leave a Comment

The Copywriting Principle of Knowing Your Audience

Understand the demographics, preferences, and behaviors of your target audience. Tailor your message to resonate with their needs and interests. 

Filed Under: Quotes Tagged With: copywriting

May 23, 2013 by Juan Israel Ortiz Leave a Comment

Copywriting Opportunities as Investment Schemes

Scammers may present copywriting opportunities as investment opportunities, requiring individuals to invest money upfront with the promise of high returns. Be wary of any opportunity that requires significant upfront payments. 

Filed Under: Quotes Tagged With: copywriting

  • « Previous Page
  • 1
  • …
  • 620
  • 621
  • 622
  • 623
  • 624
  • …
  • 646
  • Next Page »

Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

Yearly Archive

Content Types

  • Blog
  • Quotes
  • Status

Hot Topics

  • news and updates
  • philosophies
  • philosophy
  • copywriting
  • direct response
  • search engine optimization
  • linkedin

Recent Posts

  • Core Values
  • 8 True Direct Mail Copywriting Influencers That You Should Be Learning From
  • 10 Awesome Direct Mail Copywriting Ideas for You to Implement Today
  • 10 Great Habits of Direct Mail Copywriters That You Can Start Adopting Right Now
  • How to Write Excellent Direct Mail Copy

Recent Comments

  • Index Home on Hello world!
  • BASH on 10 Great Habits of Direct Mail Copywriters That You Can Start Adopting Right Now
  • agencias de marketing digital on 10 Great Habits of Direct Mail Copywriters That You Can Start Adopting Right Now
  • binance h"anvisning on Hello world!
  • BASH on 6 Books About Direct Mail Copywriting That You Should Read

RSS Brand and Deal Media News

Copyright © 2025 · Generate Pro on Genesis Framework · WordPress · Log in