Juan Israel Ortiz

If your copy doesn’t speak directly to your target audience’s needs, desires, and pain points, it may not resonate with them. Understanding your audience is fundamental to effective copywriting. 

Headlines play a crucial role in grabbing attention. If your headlines are weak, uninspiring, or fail to convey the essence of your message, your audience may become disinterested. 

If your copy lacks uniqueness and fails to differentiate your brand from competitors, it may not capture your audience’s attention. Unique selling points should be clearly communicated.