Juan Israel Ortiz

Financial Services Copywriter and Consultant

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April 4, 2013 by Juan Israel Ortiz Leave a Comment

Ignoring SEO in Your Copy

Neglecting search engine optimization (SEO) can prevent your content from being easily discoverable online. Incorporate relevant keywords naturally into your copy to improve search engine rankings. 

Filed Under: Quotes Tagged With: copywriting

April 3, 2013 by Juan Israel Ortiz Leave a Comment

A Lack of Proofreading in Your Copy

Typos, grammatical errors, and spelling mistakes can undermine the professionalism of your copy. Thoroughly proofread your content before publishing to ensure it is error-free. 

Filed Under: Quotes Tagged With: copywriting

April 2, 2013 by Juan Israel Ortiz Leave a Comment

The Overuse of Jargon in Your Copy

Using industry-specific jargon without explanation can alienate readers who may not be familiar with the terms. Strive for clarity and ensure your message is accessible to a broader audience. 

Filed Under: Quotes Tagged With: copywriting

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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