The problem-solution perspective focuses on identifying a specific problem or challenge. Aiming to position the product or service as the solution. Copywriters emphasize how the offering addresses a particular need, making it a compelling solution for the customer.

In certain situations, addressing potential objections or negatives upfront can enhance trust and credibility. Acknowledge concerns and then provide compelling reasons why those concerns should not deter the reader. 

The StoryBrand framework, developed by Donald Miller, emphasizes positioning the customer as the hero. It positions your brand as the guide in their journey. By framing your copy as a story, you can create a more engaging and relatable narrative.