Juan Israel Ortiz

Financial Services Copywriter and Consultant

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September 7, 2017 by Juan Israel Ortiz Leave a Comment

Mirror Your Audience’s Language

Pay close attention to the language your target audience uses. Mirror their vocabulary, tone, and style in your copy. When your writing resonates with their way of expressing themselves, it creates a stronger connection. 

Filed Under: Quotes Tagged With: copywriting

September 6, 2017 by Juan Israel Ortiz Leave a Comment

Harley-Davidson

Harley-Davidson’s copywriting often reflects the spirit of freedom, rebellion, and the open road. The brand’s messaging contributes to its strong identity in motorcycle culture. 

Filed Under: Quotes Tagged With: copywriting

September 1, 2017 by Juan Israel Ortiz Leave a Comment

FedEx

FedEx is known for its clever and memorable copy, often emphasizing the reliability and speed of its delivery services. The “When it absolutely, positively has to be there overnight” slogan is a classic example. 

Filed Under: Quotes Tagged With: copywriting

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Meet The Closer

Juan Israel Ortiz is the trusted strategist and closer who transforms complex financial ideas into precise, persuasive messages that build trust and drive results. Learn More

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