Juan Israel Ortiz

Over ten years ago, I launched my blog. And today is a significant milestone.

I’ve decided to take down my blog and start anew with a fresh lifestream. It may seem like an experiment, but I’ve been contemplating this decision for months.

It feels like it’s been on my mind for years.

I suppose that mass destruction is a bit extreme. Now that I think about it, it’s really not true.

I just moved it to another place for those who want to read what I’ve written over the years.

I’ve struggled for a long time with wanting to write about my personal life. So, today marks the day when my personal site becomes, for lack of a better phrase… personal.

If you want to know about my freelancing career, please check my website here. If you want to learn how to write persuasive copy for financial products and services, go here.

If you want to know more about my company, Brand and Deal, click on this link.

Now, if you want access to the little voices I hear inside my head, come here daily. Or get my thoughts delivered to your inbox.

Dear reader,

The holiday season would not feel like “THE holiday season” without its unique traditions. Those rituals that fill it with joy and nostalgia.

Like re-gifting your auntie’s infamous fruitcake. Or the office holiday party, where you all let loose and embrace some playful antics.

And (of course) don’t forget about the holiday attire. The bright red and green sweater paired with a fun reindeer headband. It feels like a festive requirement at this point.

As a writer, I feel a slight pull around this time each year. The urge that compels me to share a summary of my experiences in a letter.

This annual “year in review” has become a cherished tradition. And I love how readers look forward to it, even with a playful eye-roll or two.

There’s something heartwarming about predictable formats. Perhaps it’s the comfort of familiar rhythms and the nostalgia of shared moments.

It’s a classic example of how “actions speak louder than words.” People say they crave something new but still love the good old favorites.

So, let’s jump right into my year in review.

10 Things I’m Grateful for This Year

It’s been an exciting journey filled with experiences, triumphs, and lessons.

From new projects to creative breakthroughs. And of course, the challenges that popped up along the way… here’s how 2024 unfolded for me.

A Stronger Inner Circle

Having a wonderful girlfriend like Lisdimarie has been so important for my emotional well-being and personal growth. Her love and encouragement create a safe space. And allows me to express myself freely.

Thanks to her, I have been able to chase my goals without any hesitation.

Plus, having a family that’s generous with their love and support has been just as crucial. My friends and relatives provide a strong foundation of trust and stability that helps me confidently tackle life’s challenges. Their willingness to share their time and resources really makes a big difference in my life.

To my friends Elsa and Arnaldo, my bro Carlos, my cousin Frances, and my mother… thank you for making 2024 as awesome as it was.

Having a Minimalist Lifestyle

Minimalism allowed me to explore my passions and take good care of myself and those I care for.

Living simply and intentionally helped me focus on what truly matters. After letting go of excess stuff, I created more room for the things that bring me joy and fulfillment.

This mindful approach lightened my stress and cleared my mind. Plus, it made connecting with the people I care about (a lot) easier.

And all this happened without me feeling overwhelmed by commitments or material things. By embracing a simpler lifestyle, I enjoyed the beautiful, meaningful moments that life has to offer.

My Professional Expertise

By the end of 2024, I became all about helping financial services brands shine through friendly and effective direct-response copywriting.

I now aim to boost engagement and conversions for financial firms in a friendly, casual manner. Thus making it easier for companies to connect with their audience in ways that truly matter.

By creating compelling, resonating messages, I can help financial brands build trust and loyalty while reaching their business goals.

Continuous Learning Opportunities

Obtaining a wealth of knowledge and resources boosted my personal and professional growth. Especially in writing.

Understanding narrative techniques, grammar, and style really helped me express myself clearly and effectively. But that’s just one piece of the puzzle.

In the marketing world, knowing about market trends is crucial. So, understanding consumer behavior and digital strategies was key. These elements helped me create campaigns that have truly connected with my clients’ audiences.

And understanding different investment options was essential this year. Learning about market analysis and risk management was also important for making wise financial choices.

Overall, tapping into all of these resources laid a strong foundation for ongoing improvement. Both in my career and personal life.

Physical and Mental Well-being

When I incorporated yoga into my routine, staying healthy became so much easier. It’s a great way to boost flexibility and strength while helping me find mental clarity and emotional balance.

Committing to regular exercise kept my body fit and full of energy. I did a lot of indoor strength training this year, but I plan to change that for 2025. I’m considering adding more heart-pumping cardio to my weekly routine and enjoying the great outdoors.

Adopting a balanced lifestyle that included wholesome nutrition was also very beneficial. Early in the year, we discovered I had a fatty liver. By changing my dietary habits, I was able to keep that under wraps.

Staying hydrated and getting enough rest were essential for feeling great in both body and mind. Despite often hearing that it wouldn’t be effective, I found that taking time to rest increases productivity.

Rest and hydration are truly important.

The Chance of Doing Meaningful Work

I was really lucky to have the chance to work on projects that align with my core values and beliefs.

One of my main passions is promoting financial literacy. I love advocating for educational programs that help people better understand personal finance, budgeting, and investing.

In addition, I was actively involved in philanthropy. Having the chance to support various charities that strive to make a positive difference in the world.

Through all these efforts, we helped bring about meaningful change. I also fulfilled my passion for helping others achieve financial independence and stability.

The Freedom of Freelancing

A flexible work environment was crucial in finding a work-life balance for myself.

Copywriters have hefty schedules, as we carry a lot of responsibility. A flexible work environment allowed me to carve out time for personal growth.

As well as to strengthen my relationships with my friends and family.

I discovered that when I’m free to set my own schedule, I can pursue many things. Including my educational goals, dive into hobbies, or simply enjoy quality moments with loved ones.

By focusing on achieving this balance, I boosted my well-being. Which often led to higher productivity and job satisfaction.

Plus, it helped nurture those important connections in my personal life.

The Power of Community

I feel incredibly fortunate. I am part of an amazing community filled with talented copywriters, creative marketers, motivated entrepreneurs, and many other wonderful professionals.

Throughout the year, they inspired me and provided fantastic support. We shared our knowledge, collaborated on projects, and helped each other grow.

Together, we faced challenges and celebrated our successes along the way.

Being part of such a close-knit community greatly enhanced my experiences and gave me a true sense of belonging. The people around me are a significant source of motivation and emotional support.

Whether through fun celebrations, shared experiences, or navigating challenges together, I truly feel uplifted. Knowing that I have a caring group of people by my side boosts my happiness and resilience.

A Philosophy of Resilience

Embracing a positive mindset, I truly believe in facing challenges enthusiastically and making the most of every situation.

I cemented my motto of “doing the best you can with what you’ve got.” And it really served me well.

This approach helped me tackle obstacles throughout the year and encouraged personal growth and resilience. I’ve learned that dealing with tough times is a natural part of life.

But by sticking to my motto, I built the resilience needed to overcome and succeed.

Looking Ahead to 2025

Wow, what a year 2024 has been. Looking back on all the highs and lows, I can’t help but feel there’s much more to explore in 2025.

I’m really looking forward to the new adventures and experiences that lie ahead. And I can’t wait to share my journey with you all.

I’d love to hear from you, too. How was your year? Did you have any special moments or achievements that really stood out? Please reply and let me know about your 2024.

Wishing you happy holidays and an amazing New Year filled with joy and success.

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