Freelance Financial Services Copywriter
So, what are lead-generation goals? In plain English, they are clear targets for getting people who might buy from you.
A lead is someone who shows interest. A goal says how many, by when, and where they should come from.
Lead-generation goals are simple. They name a number (200 leads), a deadline (90 days), and a source (from organic search, ads, events, or referrals).
A good goal also says what “lead” means. And that could be a signed form, a booked demo, or an email signup.
Continue ReadingSo, what are website traffic goals. In plain English, they are the specific visitor numbers you want to reach.
Your website traffic goals must focus on:
Website traffic goals say what success looks like online. They measure how many visitors we want, from where, and for what time period.
A clear website traffic goal turns hope into a plan.
Continue ReadingSo, what are marketing goals?
In plain English, marketing goals are clear things you want marketing to do for your business. They should answer one question: what result do we need?
A marketing goal is a simple, measurable aim. It says what you want, by when, and how you’ll know you hit it.
Some goals can focus on a function, like engagement for a blog post. While others can be broader, like sales or PR goals.
Regardless of scope, good goals focus effort. And they stop work that could be considered “a waste”.
Continue ReadingSo, what is experience marketing? In plain English, it’s the practice of designing moments that people remember.
It’s marketing that focuses on how something feels, not just what it does.
Experience marketing shapes the whole moment a customer has with your brand. That could be as big as live event, a store opening, or an app launch.
Or as simple as the way support people treat your customers.
Good experiences are clear, easy, and a little surprising. So experience marketing is all about making people tell their friends about your brand.
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