Juan Israel Ortiz

Amazon is known for its customer-centric and persuasive copywriting that emphasizes convenience, variety, and exceptional customer service. Their website copy and product descriptions are carefully crafted to drive conversions. 

IBM is recognized for its thought-provoking and innovative copywriting, often focusing on technology advancements and the impact of innovation. The “Smarter Planet” campaign is an example of their impactful messaging. 

McDonald’s is known for its catchy and memorable jingles, slogans, and advertising campaigns. The “I’m Lovin’ It” jingle, for example, has become deeply associated with the brand.