Juan Israel Ortiz

Coca-Cola has a long history of creating emotionally resonant copy, often centered around themes of happiness, unity, and celebration. Their holiday campaigns and iconic taglines like “Open Happiness” are memorable examples. 

Nike is known for its powerful and motivational copywriting, emphasizing themes of determination, athleticism, and individuality. The “Just Do It” slogan has become a global phenomenon. 

Apple is renowned for its minimalist and persuasive copywriting. It highlights the sleek design of its products. The writing also showcases innovation and user experience. The “Think Different” campaign is particularly iconic.