Juan Israel Ortiz

For online forms or shopping carts, a high rate of abandonment without completing the desired actions may indicate that your copy is not compelling enough to encourage users to proceed. 

Monitoring engagement metrics such as low click-through rates, high bounce rates, or low time spent on your content can indicate that your copy is not resonating with your audience.

Effective communication through copywriting is essential for standing out in industries where competition is fierce. Bad copywriting can put you at a disadvantage compared to competitors with more compelling messaging.