Juan Israel Ortiz

A unique selling proposition (USP) communicated through effective copywriting sets a brand apart. It helps customers understand why they should choose a particular product or service. 

Engaging copy captures the audience’s attention and keeps them interested. It can also contribute to customer loyalty by creating a positive and memorable experience. 

Well-researched and authoritative content helps position a business or individual as an industry expert. This can enhance trust and credibility among the target audience.