Juan Israel Ortiz » Page 639 of 646 » Financial Services Copywriter and Consultant

March 13, 2013 by Juan Israel Ortiz

Copywriting and Storytelling

Storytelling is a powerful tool in copywriting. Narratives can captivate the audience, making the content more engaging and memorable.

March 12, 2013 by Juan Israel Ortiz

SEO Considerations in Copywriting

Copywriters must consider search engine optimization (SEO) when creating online content. Including relevant keywords can help improve search engine rankings.

March 11, 2013 by Juan Israel Ortiz

Copywriting and A/B Testing

Copywriters often engage in A/B testing to determine the most effective messaging. This involves creating two versions of the copy and testing them to see which performs better.