Archives for January 2014

Guthy-Renker is a direct response marketing company known for its successful infomercials and direct mail campaigns. They have promoted products in various categories, including beauty, health, and home goods, using persuasive copywriting to drive sales. 

Jay Abraham is a marketing consultant and strategist known for his innovative approaches to marketing and business growth. While not a copywriter himself, his insights into human psychology and persuasion have influenced many copywriters and marketers. 

Joseph Sugarman is a legendary copywriter and marketer known for his success in direct mail and infomercial advertising. His book “Advertising Secrets of the Written Word” is a classic resource for copywriters and marketers.