While UX copywriting can certainly contribute to conversion optimization, its primary goal is to enhance the overall user experience. This includes providing clarity, guidance, and support to users throughout their interaction with the product or service.
Archives for April 2017
“UX Copywriting is Static”
UX copywriting is not a one-and-done task; it requires ongoing testing, iteration, and optimization based on user feedback and data analysis. Copy should evolve over time to meet the changing needs and preferences of users.